Semalt: Using Ux And Technical SEO As Tools for Gaining Traffic
Readers like yourself come here trying to get insane traffic to your website. At first, you see SEO, and you begin to read up gradually, you realize that there are so many aspects to optimizing SEO. You may then consider giving up, but what if I tell you there’s a way for your website to benefit from every aspect of SEO without you breaking a sweat. Have you heard of Semalt, the web service provider? We are a leading SEO web content optimizing, website, and a web analyzing organization that puts a site like yours on the first page.
Semalt believes in a one on one connection with its clients; this is why we provide you with in-depth information on everything relating to website traffic improvement and web analyses. Unlike many other organizations, we pack you full with all the information you wish to know; that’s if you want to read up. We also have the best customer care service representatives that are always willing to answer any of your questions. You can find them here.
But for our clients who are interested in knowing as much as they can, here is a quick guide to understanding UX and technical SEO.
Exploiting the benefits of SEO + UX
In the good old days, using SEO was quite simple. As long as you had enough keywords, your website or page will rank. Today, Google and other search engines now take several factors before ranking a webpage or website.
One of such new factors considers the element of user experience, which is UX. Search engines do not care only about the keywords on your website. Other factors like how well your website relates to the users affect the position your website will take when its keywords are searched.
UX affects a wide range of functions on your website. To put UX in perspective, you can ask questions like:
- How easy is the site to navigate?
- Do you have quality content that engages your audience?
- Is your website secure, safe, and mobile web-friendly?
Think of the partnership of SEO and UX as one of going on a date and enjoying the date. SEO targets search engines and its users who need goods, services, or information that your website has. UX targets the website visitors and tries to keep them. Both share a common goal of getting the right users to the website and giving them the best experience.
With the proper use of SEO and UX, you wouldn't build a website designed to inform readers on SEO, but you end up talking about how to make pasta. That isn’t considered as a good user experience. When internet users order for SEO, they want SEO. Because in the end, proper use of SEO means a good user experience (UX).
Here are some common website elements that can affect your user experience:
Using headings is an important part of user content navigation, just like on a printed document. Without navigation, there aren't guidelines to help readers filter through the information contained on your website.
While reading many web posts, you may decide to skip some areas you feel are unnecessary. To do this and not miss out on any useful information, you rely on headings. It makes the website easier for both visitors and search engine crawlers to understand and phrase the content contained in your website fully.
When using headings, you should use <h1>, <h2>, <h3>, <h4>, <h5>, and <h6>. This headings show viewers what is contained in every section and it gives a logical hierarchy to the information you intend to pass across.
Only one H1 title should be used on every page to let the readers know the primary information contained on that page. H1's are normally the first piece of content on the page, and they normally come close to the top of the page. Think of the H1 as the title of each chapter in the book. Adding keywords to the heading can also help in getting your gig ranked.
Easy navigation site structure
Many websites out there don't realize that the site structure is not only important for your readers, but it is a roadmap for search engines too. Remember that most of the time, web site visitors will not enter your website through your home page. This makes it important that your website is easy to navigate.
For a long time, site speed has been a long ranking factor for Google search. Users want their websites to load as quickly as possible. Many times, website which spend anything more than three seconds to load loses the reader's interests. So it isn’t important to only have a quick website, but your mobile experience should also be fast.
Technical SEOs refer to websites and server optimization techniques that help search engines crawl through and index your site more effectively and faster. This feature is very important in improving your organic rankings. If your website should have a problem with its technical SEO, your SEO efforts will likely fail.
Before venturing into SEO, especially technical SEO, you must understand what it means fully. Many times it’s safer for you and your website if you get a professional to execute this task on your behalf. But if you must do it on your own, ensure you understand how to get technical SEOs right.
The name technical SEO is because it has nothing to do with the actual content contained in the website. Rather, the main goal of technical SEO is to optimize the infrastructure of your target website. One great news with technical SEO is that after you do a technical SEO audit of your website and fix all its problems, you wouldn't have to deal with it again. And if you can get your technical SEO right, search engines will give your website preferential treatments.
But how can you get your technical SEO, right?
Here is a list of important things you should consider before you can use your Technical SEO to a professional level. By following these guidelines, you can help ensure the security structure of your site meets the best standards of search engine algorithms.
Use SSL aka Secure Sockets Layer
This is a security technology that creates an encrypted link between a web server and a browser. This feature is pretty easy to spot because any secure website’s URL starts with https:// rather than https://. In 2014, Google made it compulsory that all its sites had this security technology. So it makes sense that websites without SSL security wouldn’t get ranked on search engines like Google.
This security measure has also become important to internet users. Today, there are so many hackers and data miners on the internet. Users need to feel secure using your website and not scared that some black hat hacker behind a computer screen has access to all their information.
Ensure your site is mobile Friendly
A responsive website should be able to adjust itself automatically so that mobile users can easily navigate the website. Google has made it clear that having a very responsive website is considered a very important factor when getting your website ranked.
Fix duplicate content issues
With a big website, it’s hard to know which contents are unique and which have already been written. However, it is important that you do not have any duplicate content on your website. Duplicate contents can be either confusing or hard to manipulate for your reader. It also makes your website seem less professional. As a result, search engines frown on having duplicate contents.
Consider enabling AMP
Amp is a Google-backed project which aims to speed up the delivery of content on mobile devices through the use of its special AMP HTML code. This code has been specially designed to make your website load a lot faster on mobile devices. It does this by stripping your code bare to its bones, leaving only text, images, and videos while disabling your script comments and form.
You should register your site with Google search console and Bing webmaster tools
These are tools that let you submit your website for search engine indexing. To take first place in your class, you need to submit your exam sheets, don't you? When you're ready to launch your website, you should submit them to Google search console and Bing Webmaster tools so that they crawl through your website and show you results from its search results. This allows you to monitor how well your website is performing, just like your report card at the end of every school year.